Titan Brands says improvements in warehouse productivity have allowed it to double the pay of frontline warehouse workers while reducing overall labour costs by 0.5%.
The US retailer achieved the result after connecting its order, warehouse and transportation operations through Infios software. Warehouse pick rates rose by 133%, while the company also improved the in-stock rate for its top 100 products from 60% to 95% and increased forecast accuracy from 65% to 70%.
Technology changes the warehouse role
Titan Brands operates four distribution centres in the United States and sells almost 3,000 products through Titan Fitness, Titan Attachments and Ash & Ember Outdoors. Its range includes heavy fitness equipment, tractor and skid-steer attachments and outdoor goods, which require varied handling and shipping processes.
Before the integration, employees relied on spreadsheets and manual coordination to connect order information with stock arrivals, delivery dates and transport costs. Titan first introduced Infios Order Management and Warehouse Management, then added Transportation Management in January 2026.
The connected systems now share information in real time. Warehouse Management coordinates fulfilment, while the transport module compares carrier rates and books parcel or less-than-truckload services. A scan on the warehouse floor can initiate a rate check and booking before the shipment leaves the site. Customer service staff can also access order status, warehouse activity and shipment tracking in one view.
For employees, the change means less time spent reconciling disconnected information and more support from a common operational picture. The productivity improvement did not simply translate into lower staffing costs; it helped the company increase frontline pay while managing labour expenditure more efficiently.
The commercial effect was also significant. Titan Brands reduced potential weekly sales losses from backorders by 64%, from $1 million to $360,000. The case suggests that workforce investment and digital operations can reinforce one another when automation is used to remove friction from daily work rather than treat labour only as a cost.